Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.
Pay Per Click
Some ads, particularly those served to mobile search users, may be charged by the number of clicks that resulted in a direct call from a smartphone.
Cost Per Click
In cost per click an advertiser pays a publisher(typically a website owner or a network of websites) when the ad is clicked.Clicks are a way to measure attention and interest.
Cost Per Impression
Most search ads are sold on a CPC / PPC basis, but some advertising options may also be sold on a CPM basis. In CPM, Ads are automatically updated.
Know a little more about DigiWebex
We at DigiWebex provide digital marketing services to various organizations. We will give services which helps Companies to get maximum benefit out of it as it really helped them to flourish their businesses.